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ABOUT
I love storytelling, creating content, and connecting the dots. I blend all three to develop content marketing strategies for your business. I enjoy engaging one-on-one with customers and educating others on the ever-changing world of digital marketing and how best to utilize available tools to achieve their goals in brand awareness.
I'm a creative individual who's dedicated to the powerful tool of digital marketing, via methods of content writing, social media marketing, web content management, light graphic design, and best on-page SEO practices and content strategy.
SKILLS & EXPERTISE
My strengths and skill set include:
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Digital Content Marketing
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Organic SEO
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Content Writing
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Social Media Marketing
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Consulting & Marketing Strategy
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Relationship Building
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Communication
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Team Building
EXPERIENCE HIGHLIGHTS
Present
Owner & Marketing Strategist
J. E. Hill Digital Marketing
● Drives soft leads through social media marketing, and develops customized content marketing strategies for brand awareness for small and mid-size businesses
2020 - 2023
Content Marketing Strategist & Writer
SPARXiQ
● Worked with subject experts to develop B2B marketing content for the company's newsletter, website, and special events and drive leads
2018 - 2019
Digital Marketing Specialist
RealtySouth
● Developed digital marketing strategy, campaigns, and budget for promoting the company online through organic content writing and social media management
2016 - 2017
Social Media Specialist
Asbury Automotive Group
● Effectively optimized the online local SEO of several automotive dealerships, increasing organic discovery every month
2014 - 2015
Communicaions Specialist
YWCA Central Alabama / AmeriCorps National
● Served as an AmeriCorps Member through a one-year term, creating content for print/digital, graphic design and media to reach donors
EDUCATION
2011 - 2014
The University of Alabama at Birmingham
Bachelor's Degree in Mass Communications
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Minor in Filmmaking
Birmingham, AL
CERTIFICATIONS
Business Writing
Coursera
2021
SEO
HubSpot Academy
2023
ASSOCIATIONS
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American Marketing Association (AMA Birmingham)
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UAB Black Alumni Network
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Alabama Women in Business
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Rotaract Club of Birmingham
COMMUNITY ENGAGEMENT
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Girls Inc. of Central Alabama
As part of the Committee of 25 (Junior Board), I volunteer with annual Trick or Trunk to engage with school-age girls and build esteem. I've also been a mentor for college student.
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United Way of Central Alabama
I've volunteered as part of the Visitor Allocation Team, where we visit partner sites to learn how they budget funds and what their needs are and determine where UW funds can be best allocated to support the nonprofits.
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Rotaract Club of Birmingham
As an active member of Rotaract, I've volunteered as part of the PR & Communications committee and serve as an ambassador for the Service committee to encourage service leadership. I assist in finding volunteer opportunities for members to particpate in.
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UAB Black Alumni Network
As part of the network's Board, I served as Community Engagement Chair and managed a committee of volunteers. I developed a community engagement role and program for the network to fulfill one of our missions in connecting alumni with students and the community. This helped bring more awareness to our Black Alumni Network externally and internally encouraged alumni to get involved with the university.
FUN FACTS
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Dog parent
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Community engagement leader and volunteer advocate
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Fond of cars, specifically big trucks
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Film and television enthusiast
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Horror lover
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Astrology and numerology subscriber
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Enjoys a mug of hot tea and honey
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Lover of pop trivia
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Fascinated by personality and psychology of human behavior
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An empathetic individual with the technical and creative skillset, combined with a psychological understanding of others that makes for a sharp marketer